A landing page is a dedicated webpage that exists solely to convince users to perform one specific action. It's where a visitor "lands" after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Avoid generic texts like “Learn more …” or “Contact us”. All landing pages should have a clear headline showcasing the business's unique selling proposition (USP). “Your language will get you delegated to the person you sound like.” – Chris Orlob, Gong.io. Instant set-up). and approach leads with more useful content. Then, list bullet points outlining what specific topics the guide will cover. If you give the information away for free, without the requirement of exchanging contact info, you miss out on a big opportunity to build your email list. Think of your landing page header like the title of a blog post. This time distinguishing them is much clearer than before: homepages always contains 3 or more (usually many more) subpages. Found inside – Page 93Your landing page should create a sense of urgency—get your visitors to do what you want them to do NOW! If they leave your site without completing the ... As for the text itself, it should include a short paragraph that lets your prospect know what you’ll be doing with their information. There are 5 important elements that every high-converting landing page contains. You should not reuse the same landing page for multiple campaigns. Instead, the only clickable links should be your call to action, and possibly a link to more information for those who are undecided. “A homepage is for everybody, and so, it converts nobody.” – Andy Nguyen. Found inside – Page 367Regardless of the name, you need to make your site a “link magnet”: Your site must ... Each link landing page must provide a strong reason to be linked to: ... You can also boost customer confidence by offering a free trial or money-back guarantee. Landing pages are how most of your site visitors will convert into leads for your company. Again, concise is the name of the game. Before creating a landing page and plotting technical elements like headlines, hero images, and buttons, be sure to identify the one thing you're hoping to get from your visitors. Conclusion. If you want to create landing pages for your marketing campaigns, you have two basic options: 1) build the pages directly on your site or 2) create the landing pages using a landing . Landing pages should have easy to understand opt-in forms with the minimum of information - the less time it takes to fill in the more chance you have of gaining a lead. Research shows that businesses with 10-15 landing pages tend to increase conversions by 55% compared to those with fewer than 10 landing pages.. And those with more than 40 landing pages increase conversions by over 500%. Upon activation, you can go to Pages » Add New page to create your landing page. A smart inbound marketer understands that once you have done all the hard work to get visitors to a website, the next step is to convert them into leads for your business. This is the essential roadmap every financially clueless millennial needs to become a money master. -- adapted from publisher info The copy on your landing page should be descriptive, short, and concise, and should have direct ties to the ad copy that brought a visitor there in the first place. Studies show that removing your navigation menu can increase your conversions by 100%. 3. A website can have hundreds of landing pages, each made for a specific target audience or to sell a specific product or service, namely, each adapted for a specific ad that leads to that landing page. You need to be able to convey value and purpose right away, which means you’ll need a solid header. 7. As an example if you have a website selling shoes, have different landing pages for each demographic. Make it worth your leads’ while to convert. Instead, create different versions of your landing page based on: The way you position your product or offer depends on your audience. And of course, such a page should also be styled similarly: Use the same headlines and titles as in the email; Now that we have a framework for the goal of a landing page, we need to chart out how many words a landing page should have, based on the requirements of a landing page. Benchmark Team writes on February 20, 2020. 6 Ways to Use Social Media in Your Email Marketing Campaign, Building and Nurturing a Customer Email List Prior to a Product Launch, How to Make your Marketing Emails More Clickable with Interactive Content, How To Design Your Email Marketing Campaign, How to Use Your Email List to Create a Facebook Audience, 6 Email Trends In 2019 No One Is Talking About. 1) More Landing Pages Means More Conversion Opportunities. Mailchimp for driving email newsletter signups. First it's important to understand what exactly a landing page is. Different from Poe’s terror or horror-laden tales, the story nonetheless abounds in strange occurrences and horrific depictions. It has been made into several movie and TV adaptations, as well as radio programmes. A landing page should also show people how you're different from the rest. Example. Offer a valuable content offer like an ebook, checklist, or whitepaper. Include a photo, illustration, or video to showcase the benefits of your product. Also, 86% of the top landing pages are mobile-friendly, so being mobile-friendly is an absolute must. A simple hint like: “No credit card required” might be an amazing conversion driver, taking the fear of being ripped off of users. Found insidedeliver the best results, you need to follow ten rules of landing page design. 1. Stay Laser-Focused on a Single, Specific Goal Your landing page should ... Research shows that businesses with 10-15 landing pages tend to increase conversions by 55% compared to those with fewer than 10 landing pages. Here are five factors you have to nail to build a successful landing page. The same goes for lead-generation landing pages. Include video testimonials, star ratings from reputable review sites, and quotes from case studies. Google Sites for making free landing pages. Use social proof and stats to build trust with your leads. Any type of lead page, landing page or squeeze page can, and usually should, be tested. Every time a visitor lands on your homepage from an ad, you pay… for what? Any type of lead page, landing page or squeeze page can, and usually should, be tested. And, failing that, it needs to generate some kind of secondary lead you can nurture further along the buying process. To boost your conversion rates instead of your bounce rates, use a landing page instead of a product page. Instead, find a good, simple and catchy way to start your landing page: Start with a short and catchy title that draws attention and invests users emotionally in your product. Your landing pages shouldn't have your usual site navigation. Provide information about what is going happen next or what is not going to happen. Don't neglect your landing pages. What all landing pages have in common is their purpose: They will try to convert a visitor into a paying customer – something that we call conversion design. In highly competitive spaces, a landing page can be used to compare your product against a popular competitor, trying to steal away their search traffic. (Message match, like the Unbounce campaign above. A homepage is too general to act as a landing page. There's also a huge SEO benefit to having more landing pages, which can have an impact even before visitors land on your website. What other best practices do you have? On the color . If you are making your visitors commit to a small ask, e.g., give you their email address, and they don't have too many objections, your landing page should be short. A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. When a landing page does none of the above, it has failed to do its job. Landing pages should have a) red CTA buttons b) a long form the user must fill out with multiple required fields c) an image of the product d) video testimonials from customers. You can also ask for other details like their name, job title, etc. Test, test, and test some more. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and ... Make sure that your call to action is relevant and consistent with your offering. The identifier is unique to the list associated with your page. Make sure to show your gratitude for visitors being interested in your company and whatever is behind your landing page. Adjust your landing page copy accordingly. So what are they? An image in the header can take it a step further in establishing brand identity from the get-go. Found insideThis is an unabridged version of one of the first fictional accounts of extraterrestrial invasion. H. G. Wells's military science fiction novel was first published in book form in 1898, and is considered a classic of English literature. Let me just say that I don't use a lot of landing pages. You can also use multiple landing pages for various campaigns. No topic is more divisive than what fields to include in your landing page's lead gen form. Target your customers’ pain points based on their stage of awareness: If visitors land on your page through retargeting ads or an email campaign, they’ve already interacted with your content. The Copy. Whether you run paid ads or not, you need a landing page any time you promote a special offer or event. Landing pages have enough money the must opportunity to produce strong industrie relationships. All marketing roads need to lead somewhere, and often, that somewhere is a landing page. When you create unique landing pages for each campaign, you can tailor them to your visitors’ level of awareness. Why You Should Have A Landing Page To every entrepreneur that has done a bit of online advertising, I am sure you've come across the term "Landing Page". Some pages won't need all of these sections, but the more you know about each section and the information it gets across to the user, the better you'll be at deciding what should . This serves to further clue visitors in on where the value is. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the ... Your conversion goal is what you want to get out of your landing page—leads, clicks, sales, whatever. Of course you want your landing pages to be well-oiled conversion machines. There should be a CTA at the end of this page. According to Andy Crestodina, welcome emails see 2x the average open and click-through rates of any other email you send. Please enter a valid email address to continue. Don’t leave your leads hanging! Landing pages are an essential part of an overall marketing strategy. Unbounce practices what they preach by customizing their landing pages based on which campaigns people click on. They allow the opportunity to convert visitors into customers and/or members. This is especially true if the lead page's promotion is long-term, or if it isn't performing as well as expected. and creating better-targeted marketing materials. Your landing pages are destinations. You don't want your website to be that salesperson. All of the following statements about the use of images on landing pages are true, except Gated assets are gated for a reason: to generate leads. Register here and never miss an episode! Landing page design, which should have the essential information on top. This can be a page that your prospects are automatically redirected to after they fill out the landing page form, or you can simply send a “thank you” email along with the asset they’ve signed up to receive. Just take a look at head menu to get a feeling of complexity of a homepage: Homepages give visitors an opportunity to venture forth into . Focus on the: Landing page structure includes headlines, pertinent images, lead form, CTA, duplicate, and description. When visitors follow a campaign to a landing page, click on the CTA and take the desired action, this is a 'conversion.' Because standalone landing pages have a singular focus, the best landing page examples excel at increasing conversions and reducing the cost per acquisition of leads and sales.. Each landing page will have a unique URL with two parts: an identifier and a page title. 1) More Landing Pages Means More Conversion Opportunities. The link that has to lead them there will have a strong call-to-action attached to it, which the customer clicks with the intention to convert. The first question a prospect is going to ask when they end up on your landing page is. It is a standalone … 5 Key Things All Landing Pages Should Have Read More » Speaking of conversion, think about what you want your visitors to do, and make it very clear for them. , refers to rules of law set by the European Commission to protect consumer data. Quite simply, the more landing pages you have on your website, the more opportunities you have to convert site visitors into leads. Don’t use your homepage as a landing page. (You can’t offer a solution if you don’t know the problem!) A guide to choosing the right domain name for your organization, business, product or brand Once you have your visitors’ information, you can start sending them more targeted content. Do you need a landing page? Landing Page. I'll go into the differences between a page and a landing page for a . So in order to build an engaging, converting landing page – make sure that you are a part of it. Benchmark Email® is a registered trademark of Benchmark Internet Group, LLC, All marketing roads need to lead somewhere, and often, that somewhere is a, . The most common landing page sections are the hero section, social proof section, feature section, how it works section, and usually ending the page with a footer. If they don’t fill out a form, sign up, or convert, what exactly does that money get you? Even if your company isn’t operating out of the EU, you may have visitors that are, so you’ll need to include the language. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational ... This page should tell leads what happens next: Will they receive a follow-up email confirming their subscription? As such, optimizing your landing pages is an essential step for your. When you put effort into your landing pages, you end up with happier, better-qualified leads — and it’s easy to see the benefits in that. This action varies depending on the industry: email marketers For the most accurate results, test different elements — like your headline, image, body copy, CTA, and form fields — one at a time. Again, concise is the name of the game. The best landing page builders start at just $25/month (after a free trial) for unlimited pages - a far cry from the $2,000+ charged by agencies per page . Using navigation links on landing pages helps marketers achieve goals other than the immediate landing page goal. Well, the reason to use the landing page is an important topic. Landing pages have a specific purpose, thus they typically have short, to-the-point copy, a few images, and a contact form. Done right, directing traffic to landing pages can help you capture and convert far more leads than driving traffic to your homepage. An Offer. Please check your email to confirm your signup. Don’t include navigation or an exit link on your landing page; the goal of your page is to keep the user there until they convert. Now all of this landing page theory is nice, but reading about landing page design and actually designing an effective landing page are two very different things. Your main website should only be a small part of your marketing strategy. The landing page headline and subheadings provide a key opportunity to promote the value of your offer. Lengthy forms can be daunting to visitors and may encourage them to move on, rather than take advantage of whatever opportunity you are offering. Carrd for building landing pages quickly. To learn more about how to write a landing page, click here! It is a standalone. The user expects to find the same offer or idea throughout your marketing materials. The difference between a landing page and company website is simple: while the latter is an all-purpose website that people will access from your social media profile or general Google search, the landing serves a more specific purpose. Instead, I use dedicated pages on my site to help me grow my email list. Unbounce notes a 5% dip in conversion rate when a phone number field is included and argues that There are several types of landing pages, including squeeze pages, splash pages, lead capture . Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of . You might have an amazing homepage, but that doesn’t make it the right place to send your ad traffic. And in a lot of ways, they’re where the buyer’s journey begins. What Should You Include on a Landing Page? A landing page should have one call to action. And as with all other types of marketing copy, transparency and authenticity are always appreciated. Ideally, a useful landing page should have an energetic and engaging header or a headline that would interest a user in reading and browsing further. In terms of digital marketing, landing pages are great ways to advertise and market your business. Found inside – Page 108USING CONTENT-SPECIFIC LANDING PAGES Each e—mail, direct mail piece, or online ad you create must have a corre— sponding landing page with content specific ... Coordinate with a base color (30%) Once you have your accent chosen, the next step is picking a base color for your header, form, and footer on which it displays well. This could apply to full site designs as having the idea that every page SHOULD drive customers down your user flow (ie, never leave a page there just to have it, make it have purpose and always make pages try to work for you). Unlike web pages, which typically have many goals . Found inside – Page 190When possible, try to get pictures of the actual customers who give you testimonials. ... In general, your landing pages should be very easy to scan, ... efforts. written by Johannes Ippen. In a simple answer, yes. 10. The forms are not intimidating. Header and footer. 16 landing page best practices . The copy on your landing page should match the audience your ad targets — including where they fall in the customer journey. (Fun fact: Video landing pages can convert at up to 56%! You should also perform a squint test, use a blank . Create a thank-you page. Landing page design, which should have the essential information on top. All landing pages have several things in common, though, that separate them from other types of web pages. Found inside... discounts or any other marketing messaging the same o E.g. "$2490 Surf Lessons" on the banner should have the same headline on the landing page. What Landing Page Should Have; How to Write a Good Landing Page That Gets Your Visitors to Come Back Landing pages are the first approach most visitors have with est site. That's what we're exploring in this video.Given their purpose, special atten. I hope these help you create or improve your own landing page. New Signup Forms Available from Benchmark Email! Found inside – Page 303The landing page should focus on the one thing you want the visitor to ... The presentation and the content, or copy, of your landing page have a huge ... You should also perform a squint test, use a blank . That's what makes it unique. All of this information helps you better segment your email lists and approach leads with more useful content. This is especially true if the lead page's promotion is long-term, or if it isn't performing as well as expected. Landing page design is a blend of inventiveness, appealing pictures, colors, usefulness, and bearing. Found insideIf you did your homework after reading the previous chapter (“Why Your Site Is Not Perfect”), you should have come up with a long list of potential problems ... The content on your landing page should have the end goal of getting the user what they want while completing the registration process. In particular, a lot of marketers have strong feelings about whether there should be a phone number field or not. Lengthy forms can be daunting to visitors and may encourage them to move on, rather than take advantage of whatever opportunity you are offering. Back it up. A landing page is designed to capture interest in your product or services from website visitors. . If someone tries to tell you otherwise, they are probably trying to sell you their templated landing page builder. The content on your landing page should have the end goal of getting the user what they want while completing the registration process. If you have an email marketing platform, you might tell solopreneurs how it can save them time on their daily tasks and let them focus on other areas of their business. 6. It should clearly and concisely cue visitors into what they’ll find there. People often confuse landing pages with the squeeze pages, and really a squeeze page can be considered a type of landing page, depending on how it's used. Your landing page should still echo the design of your regular website, though, to reinforce your branding. Over 68% of businesses have five or more CTAs and links on their landing page, yet stats show that having only one CTA boosts conversions. To be successful with that, there is no cookie cutter formula: Every landing page is different, just as every product is different. Landing page design is a blend of inventiveness, appealing pictures, colors, usefulness, and bearing. There are several types of landing pages, including squeeze pages, splash pages, lead capture . Those that stay longer spend an average of 120 seconds more on a retail site and are 64% more likely to purchase after viewing a single . Found insideI won't get into how to create a landing page here; there are too many ... Such a site should be designed to draw the reader in and allow the reader to ... Let me know on Twitter or Instagram: @johannesippen. A mobile-friendly landing page should be responsive and adapt to your phone's screen. GDPR, which stands for General Data Protection Regulation, refers to rules of law set by the European Commission to protect consumer data. A landing page is a standalone page created for a specific conversion goal, like: People land on a landing page by clicking on a specific call-to-action in an email, ad, or social media post. Take this Code Academy landing page for example. Packed with everything you need to know to raise and care for your dog, this book will help you communicate and bond with one another in a way that makes training easier, more rewarding, and--most of all--fun! This includes who’s coming to your site, from where, and what they’re doing once they get there. Other things that you can ask for include their marketing budgets (or budget for whatever service it is that you’re offering), their job title, company name and size, and the region that they’re operating out of. Don’t be afraid of being redundant: What you want to have here is an inclusive and accessible experience, where people get the information, even if they missed it in the first 3 placements. Depending on the product or service, this is usually followed by a hero video or image and then more information highlighting the benefits of your . This is key information for composing your audience personas and creating better-targeted marketing materials. Trying to get all the seemingly important elements “above the fold” will make your header section messy and overcrowded. Skip the home address or alternative phone number — only ask for things you 100% need. “I loved it (even though it made me cry).”—Jojo Moyes For fans of This Is Us comes a story of a family divided and the secret that can possibly unite them – a life-affirming novel with a twist will break your heart and an ending ... In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. A landing page can be covering your whole product or be centered on one specific feature, problem or audience segment. Website homepages and landing pages have more in common than you think. Too many options makes people more likely to click the back button than your CTA. As such, optimizing your landing pages is an essential step for your inbound marketing efforts. A personal journey that inadvertently became an alternative self-help guide to doing what you love and living as your true self - whoever that might turn out to be, 100 days of solitude is inspiring hundreds of people to seek out and claim ... Avoid words like “best,” “fastest,” and “cheapest” unless you have the statistics to back up your claim. Found inside – Page 154Creating a Landing Page So you've now painstakingly selected the perfect keywords ... should have tightly-themed ad groups: with focused groups of keywords, ... If you send ad traffic to your homepage, you might as well throw money away — especially when you pay for each click with PPC ads. You can see from the example below how it explicitly offers easy domain registration. A good landing page has two jobs. And good ads — ads that make people want to click — have more specific details, offers, and calls-to-action than your homepage. There are too many distractions: The chat bubble, two places to submit your email, the navigation, the sub-navigation, the Contact button, the Login page…. All this talk about website homepages vs. post-click landing pages might have you thinking they're two completely different animals. Unlike web pages, which typically have many goals . 8. A good way to do this is a kind of FAQ section: Short questions, clear & short answers. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website. Ditch the navigation. A call to action is not only a nice big button, but the whole context. Found inside – Page 121It's even possible you'll learn that your PPC landing page should be a ... The purpose of the landing page is to create conversions, and you have to ask for ... And you need one. By the time someone reaches your landing page, they are at the end of the user journey. Found inside – Page 86As a general rule of thumb, the gateway and landing pages should have the maximum possible availability. This helps customers to get a view of the latest ... Found inside – Page 302Landing pages should be focused around the keywords your visitors have used—that is, keywords relevant to what they are looking for—and be as close to the ... When visitors follow a campaign to a landing page, click on the CTA and take the desired action, this is a 'conversion.' Because standalone landing pages have a singular focus, the best landing page examples excel at increasing conversions and reducing the cost per acquisition of leads and sales.. What information you request they provide in the form depends on your needs, but at the very least, ask for their first name, last name, and email address. Each landing page should have a single goal (or focus) Instead, try to manage expectations with your call to action, like: For successful call to actions, the context is important: Make sure that your nice big button has enough white space around it to properly stand out. Thus, it is very important to design exact, brief, and wisely-created landing pages. This action varies depending on the industry: email marketers Found inside – Page 53Higher-quality keywords targeted to match the landing pages should have a bounce rate of 20% or less. If you notice a specific term has a bounce rate higher ... Take some time to do so – users love to see your actual product before they use it. The user should be able to understand why he should invest his time and money on the site. But that raises 2 questions: how should they be optimized, and what should they be optimized for? Use your landing page as an opportunity to show people who use your product or service. First it's important to understand what exactly a landing page is. Landing pages allow you to quickly and efficiently set up a smoke test page where visitors enter their email to 'learn more' or 'sign up for updates'.
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